Meet Our Team

Photo of Melissa

Melissa Siesto

Since 2014, Melissa has been helping people find clarity, understanding, and confidence in their finances. She enjoys working with businesses across the country on their employee benefits programs and with individuals and families on their personal financial strategies. No matter the age or stage in life, Melissa’s goal is to meet people where they are and guide them on their path to financial peace of mind. Growing up in a tight knit family, she truly values personal relationships; therefore, the relationship with her client remains at the forefront of everything she does. Her priority is making sure her clients feel comfortable, know that their best interests are held with the highest regard, and have a thorough understanding of their financial world and the opportunities and challenges that are within it.

Melissa has been a qualifying member of the Million Dollar Round Table* since 2018. She is a founding member of the ice hockey program through OASIS Rochester, a program that provides opportunities and support to disabled veterans. She also volunteers with several organizations, including Rochester Hearing and Speech Center, Red Door Community, and ABVI.

Melissa’s drive for everything she does is her two boys, Adriano and Domenico. Raising them on her own, they are the light of her life and she loves spending as much time with them as she can. Her oldest is high-functioning autistic, and he is currently in college dual majoring in math and Italian. Her youngest is in high school and enjoys playing football, basketball, and lacrosse. Melissa and her fiancé Frank love traveling and visiting Melissa’s family cottage on Harsens Island, MI (it’s been in her family for three generations now!). She has taught figure skating for over three decades and now teaches skating to young hockey players in the area in her free time.

Awards and Accolades

  • Executive Council: 2016, 2017, 2019, 2021
  • President's Council: 2018, 2020
  • MDRT since 2018
  • Top 2,020 in New York Life in 2020
  • Annuity Elite - 2016-Present
  • Life FYC Leader - 2020
  • Life Case Rate Leader - 2020
  • Premier Centurion - 2016, 2018, 2020
  • Life Foundation Award Winner - 2015
  • Career Life Achiever Award Winner - 2015
  • 2015 Best in Class Paid Lives Leader - 2014
  • Paid Lives Leader - 2017
  • Best in Class FYC Leader - 2017
  • Life Case Rate Leader - 2017
  • Long Term Care Leader - 2017
  • Life Stars Individual Life Super Star - 2019, 2021
  • Life Stars Allstar - 2018, 2020
Photo of Barb

Barb Midura

Barb came into the financial industry with a focus on customer service after a long career in hospitality management. She loves being able to interact with clients and have the work/life balance she strives for.  Barb currently resides in Penfield, NY with her husband Bill of over 20 years. She has a daughter, Megan, who lives in Virginia with her husband Daniel, a son in Massachusetts with his wife Brie, and twins Ben and Brynn.

Barb has always been and is still active in many local organizations, especially those that are music oriented. Some of those include:

  • Annual Samaritan Purse Program during Christmas Season
  • ARC coordinator for holiday bazaar for their clients
  • Camp Good Days & Special Times Annual Kazoo Festival
  • Coordinated multiple annual Thanksgiving Dinners at Ronald MacDonald House
  • Emcee and performer, American Music Pops Salute (AMPS)
  • Member of Bugles across America
  • Participates in several communities and marching bands and serves on their committees & boards
  • Perform on a voluntary basis at assisted living centers

*The Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals, is recognized globally as the standard of excellence in life insurance sales performance in the insurance and financial services industry.